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Tetra is full-service consultancy serving companies and organizations in the

entire cannabis industry, providing both strategy and execution in marketing, public affairs, communications and public relations.


From start-ups to established enterprises, Tetra focuses on creative lobbying and focused brand-building strategies designed to advance the client’s business goals

among customers, stakeholders, partners, regulators and the public.

Tetra is committed to delivering smart, effective programs, designed with

passion, creativity, executed efficiently and always focused in the client’s financial and brand goals.


Liz Gagnon


Elizabeth Gagnon is an expert in marketing and sales strategies having spent a decade in demanding sales growth positions for pharmaceutical, medical device companies and B2B companies. Ms. Gagnon is also the national sales manager for The Hemp Connoisseur (THC), a magazine dedicated to educating audiences about the benefits of the industrial hemp and medical cannabis industries. In this role, she leads advertising sales in the Eastern US for THC Magazine’s regional and national print publication and its online media channel. Ms. Gagnon has developed numerous successful sales and marketing strategies targeted at medical, technology, and industrial professionals.

Samantha Walsh


Samantha Walsh is an expert in public affairs strategies and legislative policy whose clients include the Marijuana Policy Project, United Food and Commercial Workers Union, and various hemp and marijuana clients ranging from premier edibles manufacturers, dispensaries and grows to cannabis education and advocacy groups. She served on several task forces and advisory groups that crafted historic legislation for Colorado's cannabis laws and regulations.  Ms. Walsh also co-founded the National Hemp Association, where she served as vice chair and directed communications strategy; managed the organization’s legislative agenda for industrial hemp.


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