"The essence of strategy is choosing what not to do."
Prof. Michael Porter
Knowing how to get your product into the hands of a happily paying customer requires a strategy that is both cost efficient and effective. Tetra brings over 30 years of experience in Direct-to-Consumer and Business-to-Business sales; and develops cohesive strategies to increase revenue utilizing our knowledge and expertise to meet your objectives. From training your sales staff to developing a comprehensive sales program, Tetra knows that coffee is for closers.